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It’s a science because you need to test and learn what is effective on different social platforms. Social media is both an art and a science. Social media covers a range of digital media enabling audience participation, interaction, sharing, and creation of user-generated content (UGC) on social networks. If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand-new product, you may want to plan a social media marketing campaign to help spread the word.īut in order to make sure your social media marketing is as successful as possible, you need to plan and strategize the campaign in advance. To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and strategize your social campaigns