I wasn’t able to find any other pricing details, so I don’t know if there is a higher non-qualified fee for key-entered payments, which is what all Square-like service providers do. The difference, as the name implies, is that At the Door now makes it possible to collect card payments on location.Įventbrite charges a flat 3 percent fee for At the Door credit and debit card payments. The At the Door event set-up process is not in any way different from the standard Eventbrite set-up procedure and users can still collect customer payments online. An optional printer can be added for about $300. It is designed for iPads and it requires that users first download the free At the Door app and buy the card reader (it costs $10, but the money is later refunded) that plugs into the tablet’s charging dock. So At the Door, as the new payment acceptance service is called, is available exclusively for Eventbrite users. Let’s take a look at what Eventbrite has done. Of course, the company gives a different reason for its decision to build a proprietary payment service - that doing so allows it to capture customer data that the Squares of the world would not otherwise have made available - but that assertion doesn’t hold any water. Eventbrite could just let its customers take payments through Square, PayPal Here or some other service provider, but doing so would deprive it from the transaction fees that payment processors collect. But the launch of such a service by Eventbrite - a website that enables users to plan events and sell tickets for them - has opened my eyes to the possibility.Īnd it does make sense. I would never have guessed it, but it now seems very probable that sometime soon we will have just as many different types of Square-like credit card acceptance platforms as we now do point-of-sale (POS) terminals.
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